Three e-commerce trends to watch out for in 2017
For those in the e-commerce industry, trends are important. They help to identify the needs and wants of your target audience, so that the service you’re offering is up-to-date, contemporary, and relevant, which has the effect of generating sales and boosting profits.
This is especially important when you consider how quickly the sector moves: if you’re not in front of the tide, you end up being swallowed whole. So, to help you stay ahead of the game, here are three of the biggest up-and-coming trends of 2017.
1. Artificial intelligence
Artificial intelligence might sound like a remnant from a futuristic sci-fi script, but it is actually used every day by everyone: Apple users ask Siri, Microsoft has Cortana, and there’s Alexa for Amazon. People are already talking to machines and soon e-commerce will utilise this by having the initial stage of the research process carried out via these assistants, as Amazon is already doing with Echo. These developments will transform the buyer journey and revolutionise the sector.
2. Going mobile
Smartphones can perform almost every function imaginable and the move to mobile looks set to continue as we progress into 2017. This is unsurprising considering that the latest statistics indicate that mobile traffic has now overtaken desktop and Microsoft have already jumped on board with their brand new mobile-first web index. For e-commerce companies, this means one thing: you had better make your mobile experience an enjoyable one. It’s not enough to optimise content for mobile viewing; it needs to be created with this specific purpose in mind.
3. Optimising same day delivery
E-commerce goes hand in hand with postal deliveries and we know plenty about what your customers want. In their eyes, the main downside to buying online is that they won’t receive their products instantaneously and in our instant gratification society, this is a real problem. Although it’s not a complete remedy, offering next day delivery can go a long way towards assuaging impatience and is an easy way to guarantee that your service is looked on favourably. With 29% of consumers now saying they’re willing to pay extra for the option, focus on making your deliveries as quick and straightforward as possible to earn your e-commerce brand some serious brownie points.
The e-commerce revolution continues and with the rate of developments ever increasing, 2017 could be its most exciting year yet. Make sure that you’re one of the companies riding the crest of the wave to cash in on the golden opportunities that are all around you.